client
Salty’s kitesurf village
services
content creation, social media management, paid social ads
The brief
Nestled in Kilifi, Kenya, Salty's Kitesurf Village is a captivating destination, offering a boutique hotel, kite center, restaurant, and bar overlooking the Indian Ocean's turquoise waters. Seeking to boost online visibility and drive sales, Salty's partnered with us. Together, we crafted a dynamic social media strategy featuring paid ads and captivating content
Social media strategy
Our social media strategy for Salty's Kitesurf Village focused on engaging the Instagram kitesurfing and travel community. With brand awareness as the primary objective, we curated a storyline around the kitesurfing paradise that is Kilifi. We maintained a consistent editing style for better brand recognition and ensured a continuous and engaging narrative. Thanks to this approach, we achieved an impressive 40% increase in the account’s engagement.
content creation
Our content creation had dual purposes: The primary goal was to craft visually appealing, representative content for the kite center. This content aimed to boost social media engagement, drive sales of kite courses, and position Kilifi as a premier kiting holiday destination. Additionally, these photos would be used to refresh the website. The secondary objective involved documenting and creating a video to promote and drive sales for Salty's annual kite safari to the Lamu Archipelago. As passionate kitesurfers ourselves, this collaboration was the perfect match!
