client:

Hamaji Studio

services:

social media advertising, graphic design, content creation

The brief

We worked with Hamaji Studios to create a robust social media advertising strategy. The primary focus was on boosting sales and enhancing engagement on their Instagram account by effectively connecting with their target audience.

Understanding the Industry

Imara Studios partnered with Hamaji to develop an engaging social media concept known as 'social proof' for their content. To bring this idea to life, we arranged a mesmerising sunset photoshoot amidst Kilifi’s palm tree fields, highlighting Hamaji's exquisite designs. In a departure from traditional practices, we purposefully showcased everyday women of various shapes and sizes, fostering relatability among Hamaji's customers. Our objective was to emphasise that beauty transcends conventional standards and embraces diversity.

Developing a strategy

Next, we transitioned to crafting a social media advertising strategy. This journey commenced with an in-depth interview to thoroughly understand the brand, objectives, and target customers. Once equipped with the requisite information and content, we orchestrated advertising campaigns via Meta Ads. Leveraging Facebook insights, we precision-targeted distinct demographics based on age, gender, location, interests, and familiarity with Hamaji. This fine-tuned targeting facilitated the capture of the right audience's attention, resulting in 60% increase in sales and social media engagement.

Embracing Sisterhood

by Imara x Hamaji